3min chapter

Founders cover image

#229 Sidney Harman (Founder of Harman Kardon)

Founders

CHAPTER

The Misfit Feed by Steve Jobs

Don't optimize for the short term. Your goal is to create a customer for life. Steve Jobs identified this with Nike. He's like, look at Nike's ads. They celebrate great athletes. That's where I got the idea for the misfit feed. His same thing. It's the same idea. This is my almanac. So think about Wise Words from an 80 for a four year old founder. The greatest way, the most distinct way I've ever been put.

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