How Political Targeting Can Affect Trust and Democracy?

Political targeting can make people more interested in politics, but also show people more about what is the campaign about. So I think it's also a way to inform the public about the issues in the campaign. For instance, climate change, if you targeted people on that topic very negatively,. But on the other hand, it can also, for instance, increase knowledge because you know more about the topic or how you can be more sustainable.