4min chapter

OOO - A Web3 Marketing Podcast cover image

#6 What it takes to grow a user base of 150.000 people in only 8 weeks with Ariane Murphy

OOO - A Web3 Marketing Podcast

CHAPTER

What's the Difference Between Web 2 and Web 3?

In web 3 you can actually build a community prior to a project being launched get decision makers to help you shape that product through a DAO or just because there's community. In web 2 your most few most cases dealing with shareholders they're not your followers in many cases they're your shareholders so investor comms are become super critical. You have to be very very careful with how you communicate token price rises although a lot of projects don't care and don't even think about it but they should. The emphasis on the brand and telling the the mission statements I think that's both important for web 2 and web 3 is also key. And then finally I'd say having tokens allows you to use

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