In many respects apple did for pocas what they had done with music play is right? Like i think about it wasn't just the eypod that made the eyepod successful. It was thinking about it from an integrated perspective, which is what apple did that i think was so incredibly smart. By centralizing everything, by centralizing everything into itunes and into the eyetunes music store, one, made things better for users. Two, madeThings better for producers.