5min chapter

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Social Media Advertising in a Post iOS 14.5 World: Proxima

Startup Savant

CHAPTER

iOS 14.5: How Creative Studios Are Benefiting From It

I see it as they are much more focused on testimonial and real people based advertising. It's less of the glamorous lifestyle stuff. I think that's been a trend I've seen in the creative assets. The business right now that we've been very excited about is a pet nutrition business called Fin. That has just been kind of, you know, one of those really fortuitous categories when pretty much everyone adopted a dog or had a baby like me.

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