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From journey mapping to journey management / Jochem van der Veer / Episode #167
Service Design Show
Putting the Customer in the Center
Cloud 100 product companies need better tools for internal alignment to put the customer in the center. You can't just say, this is a journey and this is how it's run - you need to do some hard work up front to get it right. "You don't need to have like all these hundreds of journeys mapped out right before you start," he says. 'Start with a few where there's influence, where there's momentum, and then build it out'
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