How to Engage With Conversations

Guest’s Background:

Jon Ferrara has been recognized for pioneering innovation in the customer management category.

He’s the founder and CEO of Nimble, an award-winning social sales, and marketing CRM for individuals and teams. It’s Ranked #1 in Overall Satisfaction by G2 Crowd and integrates with Microsoft Office 365 and Google G Suite. Learn more at Nimble.com. Ferrara was the creator and co-founder of the award-winning customer management product GoldMine. 

In 1999, Goldmine got acquired by FrontRange and Ferrara left to pursue other interests. During those years, Ferrara continued to watch the CRM market. He saw that most of the CRM products that were serving small businesses moved upmarket (and became more costly and complex) or fell by the wayside, leaving the market underserved.

Specialities:
– Entrepreneurship and Product Innovation
– Brand and Identity Development
– Marketing and Sales Strategy
– Managing Global 350+ person Corporations

Website: nimble.com

System Steps:

Step 1: Create your persona.

Step 2: Identify the influencers of your prospects.

Step 3: Share your content.

Step 4: Listen and engage.

Step 5: Follow up and follow through.

System Notes

• While this system suggests using other influencer’s content, Jon suggests that you create content you could call your own.

• One way to create your own content is to engage with influencers from your field and share that conversation as your content.

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