The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom cover image

Behavioral economics expert Melina Palmer on unlocking the science of consumer behavior

The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom

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The Importance of Social Proof in Business

The focus is really on the subconscious for the purpose of what we're talking about. This is a rule of framing, understanding the way we present information and how you say something matters more than what. So in what your customer wants and can't tell you, I've picked 16 concepts of the hundreds that exist that I think are most important for people in business.

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