What exactly is empathy-driven branding - and why is it so effective?
On today's episode, Ralph and Kasim continue their discussion on empathy-driven branding with Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing. They dissect Ralph's digital presence to reveal what he's doing well and the areas that need improvement.
With everything that has happened in the last 3 years, marketers and business owners must adapt to the new needs of their customers if they want to grow. The easiest way to do that is through empathy-based marketing. Tune in to learn more about the 3-step empathy marketing strategy and how you can use it to understand your audience's needs and drive business results.
IN THIS EPISODE, YOU'LL LEARN:
- What is empathy-based marketing?
- Ways to create scroll-stopping visual content for social media
- Benefits of posting regularly on social media
- How to drive instant engagement on your social media posts
- Building a content strategy with your audience in mind
- Proven ways to increase organic reach and engagement
- Optimize your content for different social media channels
- How to make your social media presence more personal
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
www.AdRoll.com/PT
Tier 11 Data Suite
https://www.NEXTInsurance.com/perpetual
https://www.activecampaign.com/
Tier 11 Data Suite
