I Don't Lead With a Plan I Lead With Curiosity

"I have no idea I'm gonna market something until I begin marketing it because there is a version of how the work lives inside my head and it's never the same as what actual people in my audience experience," she says. "You don't dangle a carrot and say hey come get it it's gonna be your life is gonna be so awesome when you get it." She adds: "Have to give them a dose of the medicine so they experience what it's like and feel the power of it themselves"