
BONUS: Maverick Carter On Building The LeBron James Empire
Consider This from NPR
00:00
Strategic Marketing and the Birth of a Trend
This chapter explores the innovative alliance between a startup headphone company and professional athletes, focusing on a strategic marketing move during the 2008 Olympic Games. It details how gifting headphones to a prominent basketball team catalyzed the brand's emergence in a competitive market.
Transcript
Play full episode