Is This Absurdly Good Marketing?

Sasha: I was just like sitting around just think about savy cal and i was like, what could we be doing where people would have that response and say, this is absurdly, you know, like that? And so it'slike, even if doing some sort of less cool marketing thing would drive some more trials, we don't have to do that. We can achieve the things we want to achieve without chasing every dollar. It's a wonderful place to be. There are marketing approaches that probably work, and like, would probably increase the number of trials we get. But we don't has to do them if we don't like them. That's an awesome freedom.