Building a Platform Business

Soya: For achieving scale and building and powering these products, we want to build common commonality in terms of in or the same components. And so when you're thinking about the developer community, you want to be able to add allow them to use reucable components. Alexa is probably the single largest product that combines all these into one. Soya: One platform can also change the culture of your company, right? As you add more resources as pinning down a standard development cycle for each new project there's some redundancies built off of which means it's not as costly if somebody leaves.