30 Minutes to President's Club | No-Nonsense Sales cover image

#154 - Hall of Fame: Joe Caprio

30 Minutes to President's Club | No-Nonsense Sales

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The Age of Buyer in SAS Is Shifting Younger

There is something very, very dangerous about adhering to sales logic that has been around for decades. Everyone listening to this as a competitor with a freemium offer can go on YouTube and watch demos of your product,. The age of buyer in SAS is shifting younger. And the people that are now evaluating and buying software are very tech savvy.

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