On June 7th, the Professional Golf Association announced a merger with a Saudi backed rival golf league known as LIV Golf. Saudi Arabia's Public Investment Fund, which is controlled by Crown Prince Mohammad Bin Salman, backed this deal. The chairman of the Saudi Arabia's Public Investment Fund will serve as the chairman of this new yet-to-be named golf league. In other words, Saudi Arabia just bought the sport of Professional Golf.
This move comes on the heels of other Saudi forays into professional sports, including the purchase of the Newcastle United Premier League soccer team in 2021.
The Saudi purchase of professional golf is a clear example of an attempt to rehabilitate its public image through sports, otherwise known as "sportswashing."
Joining me to discuss this Saudi public diplomacy gambit is Alex Ward, National Security Reporter for Politico. We kick off discussing the lessons learned from Saudi Arabia's purchase of Newcastle United and then have a conversation about the PGA merger in the context of Saudi Arabia's politics and foreign policy.
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