The Importance of Brand Exposure

Mossamunkie is a new brand launched by the online retailer ASOS. Mossamunkie was created after an 'issue' with his previous gym business. He says he still has a good relationship withASOS and that they helped him develop mauve range.

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Midnight Podcast | Episode 6 - Multi-Million £££ Self Made Fashion Brand at 25 - Jordan Jones

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In this episode we speak to Jordan Jones, life long fashion entrepreneur and brand builder with a wealth of experience surprisingly far beyond his years

We explore his background and upbringing - choosing to skip uni to focus on his first ecom brand while working out of his parents' backroom, finding early small-scale success before ultimately being shut down due to a controversy surrounding the brand name.

He talks about his experiences working with big-shot retailers, launching his current brand 3 years ago, and how he has experienced rapid growth in the past year since choosing to focus 100% on D2C online sales. We also dive into the debate of fashion brand competition & copying, how keeping his surroundings familiar and focused has helped him - and where he sees his brand going over the next few years - with a big exit eventually on the horizon.

In summary, Jordan is a textbook brand builder & entrepreneur, who clearly loves what he does and has started to reap the rewards of 7+ years in the trenches taking action & learning. He's also a genuinely nice bloke and someone I'm sure a lot of viewers/listeners will be able to relate to and learn from. I hope you enjoy!

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email - matt@midnight.co

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Jordan's links here -

https://mauvais.co.uk/

https://www.instagram.com/jordanjones_15/

Listen to the podcast on Spotify here - https://open.spotify.com/show/06udMb2kDgv1mL40gxOSlK?si=fkXLx0A8S-O7OdukQUjSCA&dl_branch=1

Listen on Apple podcasts here - https://podcasts.apple.com/us/podcast/midnight-podcast/id1585632377