
109 - Why B2B Companies Struggle With Organic Content | Demand Gen Live S2 x21
GTM Live
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LinkedIn Engagement
On social, I truly believe on social that a volume game is the right strategy because you quickly get better at making quality through doing more reps. And then continuing the volume because when I make seven podcasts in a week and other people that I'm competing with make seven in a year, I'm going to be significantly better than them. So my suggestion would be to sort of use the model that I just presented. In order to learn faster about what people like, create different content for social where you know that there's an audience. If you have to use paid, then use paid to figure it out, targeted or build an audience organically.
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