Introduction

Every two weeks i connect with p m m all over the world about ha product marketing topic of their choice. To day, i'm joined by clayton pritchard, former head of marketing at prelay and product marketing manager at jobber. We explored how having a market play book has helped him and his teams aproach, produc releases and launches in a critical and practical way. Are you sick of being misunderstood? The product marketing alliances brain new book, misunderstood teachers first hand knowledge, techniques and key studies to help you to mystify product marketing.