The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

498. From Questions to Innovation: The Path to Better Answers

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Complexity of Mental Associations

This chapter examines the intricate thought processes behind recognizing and linking concepts, like 'blue square' and 'red rose'. It highlights the brain's collaborative function in processing visual and emotional cues, emphasizing the implications for enhanced questioning and innovation in business.

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