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Sendhil Mullainathan Thinks Messing Around Is the Best Use of Your Time (Update)

People I (Mostly) Admire

CHAPTER

The Impact of Salience on Memory and Perception

This chapter explores how unrelated external factors can influence memory retention, using a memorable seminar experience involving a clown wig as a case study. It also incorporates a metaphor from Marcel Proust that emphasizes the role of sensory experiences in recalling vivid memories.

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