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4min chapter
Sendhil Mullainathan Thinks Messing Around Is the Best Use of Your Time (Update)
People I (Mostly) Admire
The Impact of Salience on Memory and Perception
This chapter explores how unrelated external factors can influence memory retention, using a memorable seminar experience involving a clown wig as a case study. It also incorporates a metaphor from Marcel Proust that emphasizes the role of sensory experiences in recalling vivid memories.
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