The Impact of Salience on Memory and Perception

Revisiting Steve’s 2021 conversation with the economist and MacArthur “genius” about how to make memories stickier, why change is undervalued, and how to find something new to say on the subject of scarcity.

• SOURCE:
  • Sendhil Mullainathan, university professor of computation and behavioral science at the University of Chicago Booth School of Business.

• RESOURCES:
  • "Fictional Money, Real Costs: Impacts of Financial Salience on Disadvantaged Students," by Claire Duquennois (American Economic Review, 2022).
  • "Do Financial Concerns Make Workers Less Productive?" by Supreet Kaur, Sendhil Mullainathan, Suanna Oh, and Frank Schilbach (NBER Working Paper, 2022).
  • Subtract: The Untapped Science of Less, by Leidy Klotz (2021).
  • "Heads or Tails: The Impact of a Coin Toss on Major Life Decisions and Subsequent Happiness," by Steve Levitt (NBER Working Paper, 2016).
  • Scarcity: Why Having Too Little Means So Much, by Sendhil Mullainathan and Eldar Shafir (2013).
  • "The End of History Illusion," by Jordi Quoidbach, Daniel T. Gilbert, and Timothy D. Wilson (Science, 2013).

• EXTRAS:
  • "Leidy Klotz on Why the Best Solutions Involve Less — Not More," by People I (Mostly) Admire (2021).
  • "Sendhil Mullainathan Explains How to Generate an Idea a Minute," by People I (Mostly) Admire (2021).