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#331: The Difference Between Essentialists and Non-Essentialists

The Art of Manliness

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The Importance of Clarity in Vision and Mission Statements

Most vision and mission statements are not fit for purpose. They don't enable people to make trade-offs in their day to day work. Essential intent is the concrete objective, the priority, the thing you're really about. You can use it in making decisions and making trade offs. That's how you know you've arrived.

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