The Rise and Fall of Burr

In 1980 frank lorenzo left texas international to start people express Taking with him Gerald L. Gittner the marketing vice president and several other executives that same year lorenzo established texas air as a holding company for texas International. New York air usually charged less than eastern but offered more in the way of reserve seats snacks and beverages and enthusiastic service The non-union employees earned less than their counterparts at other airlines so like You know, he's doing this mix of cutting shit to the bone and making sure there's special options for people who are willing to like pay Bank so that rich people can like, you know have a reason to be on flights too.