Dotta Analysts Are a Bigger Thing Than KPI's

The idea that every single k p i that gets set by every business stakeholder is going to need an analyst to do a whole bunch of work like ours, before it can be set actually drives me insane. It's really, we've been so conditioned to saying the historical data is deterministic, it's available, and it's just the facts. And as soon as we ask them to think about the future of which they are, whether they fully admit it or not, do have some control over the results in future, they get super uncomfortable.