What Doesn't Work?

Joanna Lumley: What has changed for the better is that we have more publishing options. When you and I started in the arts, right, in the 2000s, there weren't a lot of options. She says email marketing remains evergreen; haste or not adding value to people doesn't work anymore. "If you are a transactional person versus a relational person, you're going to have to work harder," she says.