20min chapter

Contractor Evolution cover image

171. Lessons From Breakthrough Academy’s 2023 Leader of the Year - Matt Parks

Contractor Evolution

CHAPTER

Innovative Sales Strategies in Roofing

This chapter explores a unique approach to hiring in the roofing industry by focusing on diverse backgrounds rather than traditional roofers. It emphasizes the significance of communicating a company's core purpose to foster customer loyalty and build strong team dynamics. The discussion further introduces innovative tactics involving technology and personal storytelling to enhance engagement and improve sales strategies.

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