Building a Brand and Shaping the NFT Industry

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This chapter delves into the dependence of NFT projects on social media platforms and the risks involved. It discusses the backstory of the guest speaker, Luca Netz, and his involvement with the Pudgy Penguins project. The chapter also explores the strategy behind purchasing the Pudgy IP and the vision for creating a revolutionary NFT brand.

Today on the show we're joined by Luca Netz, the new owner of Pudgy Penguins. Luca walks us through his story of how he got here, from a less than ideal childhood, to a full blown NFT empire. In addition to a massive new deal with Walmart, he also lays out the case for why he thinks the bright future for Pudgy Penguins has only just begun.

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------ TIMESTAMPS 00:00:00 Start 00:07:36 Intro To Luca 00:11:09 Building an NFT Brand 00:17:00 Deciding to Buy Pudgy Penguins 00:19:43 Earning the Money For The Purchase 00:23:35 What Did Luca Actually Buy? 00:26:03 The Masterplan 00:30:44 Post-Buy Learnings 00:38:57 First Steps Of Action 00:43:03 Licensing 00:45:46 Royalties 00:50:19 Walmart Deal 00:59:33 What's Different About Web3 01:03:54 Managing Expectations 01:09:43 Pudgy World 01:16:01 zk Sync 01:18:19 Lightning Round 01:22:59 Wen Flip Apes?

------ RESOURCES

Luca Netz: https://twitter.com/LucaNetz

Pudgy Penguins: https://pudgypenguins.com/

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