The Creative Journey Behind the Name and Logo of a Crypto Wallet

Brandon Millman, co-founder and CEO of Phantom, reveals how his team built crypto's most popular wallet with over 15 million monthly active users.

While other wallets prioritized technology, Phantom focused on user experience, making crypto accessible to everyone.

Brandon shares insights from his Twitter days and explains why traditional finance apps struggle to compete with on-chain solutions like Phantom.

__________________________________

PARTNERS💳 Trezor is the safest cold storage wallets for crypto security and financial independence.Buy your Trezor Wallet (use PROMO Code from the video for a 10% discount): https://trezor.io/?transaction_id=1026f18ed46409e495c6db4bff90ab&offer_id=133&affiliate_id=35356

🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana.https://jup.ag/

🌱 Bitwise Asset Management is the crypto specialist asset manager with more than $10 billion client assets and more than 30 crypto solutions across ETFs, index funds, alpha strategies, staking, and more.https://bitwiseinvestments.com/

💧Sui is a first-of-its-kind Layer 1 blockchain and smart contract platform designed to make digital asset ownership fast, private, secure, and accessible.https://sui.io/

♾ Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies. https://www.coinsilium.com

🔘 Mantle Network enhances dApp development with Ethereum's security, low fees, and quick transactions through innovative layer-2 technology. Users can stake ETH for mETH, contributing to a transparent, community-driven ecosystem governed by $MNT token holders, fostering innovation and collaboration.https://www.mantle.xyz

__________________________________

FOLLOW BRANDON AND PHANTOM

• Twitter: https://x.com/phantom

• Twitter: https://x.com/BChillman

• LinkedIn: https://www.linkedin.com/in/brandon-millman-b093a022/

• Website: https://phantom.com/

FOLLOW KEVIN & WHEN SHIFT HAPPENS👇

Twitter (X): https://x.com/KevinWSHPod

Instagram: https://www.instagram.com/kevinwshpod/

Linkedin:https://www.linkedin.com/in/kevinfollonier/

__________________________________

DISCLAIMER

The info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.

#Entrepreneurship #Crypto #news24

__________________________________

0:00 Trailer

1:36 Please Subscribe

2:02 Partnerships

2:48 Building Worlds Best Crypto Wallet

4:44 Why Crypto Adoption Matters

5:48 Who is Brandon Millman?

7:40 Dealing with Stress

9:50 From Twitter to Building Phantom

12:53 Self Custody with Trezor

13:46 Lessons Learned at Twitter

14:45 Crypto & Blockchain Fascination

21:51 Avoiding the Twitter Trap

23:17 What is 0X?

25:06 Lessons Learned at 0X

28:22 Wallet Experience as a Barrier

31:46 Failure to Prioritize Users

35:29 Product Market Fit First

37:48 Pragmatism Over Perfection

39:40 Building Phantom: Solana First

45:00 Why Solana First?

48:55 Building in Silicon Valley's Culture

53:32 Phantoms Impact on Solana’s Success

56:00 Phantom’s User-First Approach

1:00:07 What is Phantom Wallet?

1:01:48 Solana’s Unique Narrative

1:06:08 Phantom’s Strategy to Dominate

1:12:44 Solana's Resilience Post-FTX

1:19:10 Facing Doubt in Crypto's Chaos

1:22:18 Building the Future of Finance

1:25:40 Phantom’s App Store Milestone

1:26:48 Phantom’s Global Reach

1:28:18 How Phantom Got Its Name

1:31:25 Why Phantom Raised $150M

1:33:38 Phantom vs. Robinhood

1:36:20 Phantom's Edge Over Centralized Exchanges

1:40:26 Replacing Traditional Finance

1:42:02 Are you Happy?

1:42:56 Prediction for the Next 24 Months?

1:45:35 Concluding Remarks