16min chapter

How I Built This with Guy Raz cover image

Uncle Nearest Premium Whiskey: Fawn Weaver (2021)

How I Built This with Guy Raz

CHAPTER

Uncle Nearest Premium Whiskey: A Legacy of Excellence

This chapter explores the unique triple filtration process inherited from enslaved people that sets Tennessee whiskey apart, discussing its historical significance and flavor profile. It delves into the promotion journey of Uncle Nearest Premium Whiskey, emphasizing the brand's historical involvement of African Americans and strategies to stand out in a competitive market. The chapter also delves into the company's strategic vision for growth, aiming to create a globally recognized brand that withstands the test of time.

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