7min chapter

Business Brain – The Entrepreneurs’ Podcast cover image

The Business of Podcast Advertising

Business Brain – The Entrepreneurs’ Podcast

CHAPTER

Revolutionizing Listener Tracking

This chapter explores the creation of the Backbeat Media Private Pixel, a new system for podcasters to track listener data while safeguarding user privacy. It highlights technical aspects, industry standards, and collaborative efforts to ensure effective implementation without compromising personal information.

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