Why YouTube Landed NFL ‘Sunday Ticket’
The Town with Matthew Belloni
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Vertical Integration Is a Game Changer
It seems like vertical integration, if you back into it by renting sports rights or by buying a content that you can then stream over your services. It's interesting though, because YouTube has not had an easy go of it in the content business. I think there's a way here for you to funnel up, so to speak, where you're getting the average YouTube person to come into the NFL ecosystem via clips and via promotion.
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