In the book, I talk about how research shows that your brain will naturally create connections between two totally disparate and like totally different things given enough time. It's just like most of us when we sit down to write or do something creative, we don't allow the time to put it out there, step away, let it marinate and then come back to it. So this technique I actually learned from chef Grant Atkins, who was once considered the most innovative and the cutting edge chef in America.

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