Are You Setting Your Brand Vision Well Into the Future?

You think it's able for leaders early on to separate their brand from their product enough that they don't have to sois such that it's not as big of a lift. Or do you think you have to be all in in the early days, and you shouldn't create that separation and then just cross that bridge when you're fortunate enough to get there? Well, look, i thinki any no matter how early you're starting, i think that you should be setting your brand vision well into the future and having it stand for something that is so aspirational that you can build prodet into that thing. And so lik for example, it inte come. owen tells the