The Importance of Retail in a Recession

No one was going into grocery stores. That wasn't so good for the brand because, you know, it built the people that I think knew us and loved us before. But to reach new people, which no matter how deep and focused on retention, you are, you need people entering that funnel all day, all night. So we had like a very strong tailwind, but also a very strong headwind kind of at the same time.