Dissecting Zohran Mamdani’s winning marketing tactics
Nudge
00:00
Effective Persuasion in Political Campaigns
This chapter explores the innovative marketing strategies used in the Zoran campaign, focusing on a relatable and trust-building approach to resonate with voters. It highlights the role of psychological principles of persuasion, emphasizing that individuals respond better when they feel autonomous in their decision-making.
Transcript
Play full episode
