The idea of an “overnight sensation” is often sensationalized when it comes to individual video creators. To accrue a sizable enough audience to become a full-time creator can require years of consistently posting videos and cultivating a community around them. But, thanks to adhering to a disciplined streaming schedule, Twitch streamer Blizzb3ar became a full-time creator in less than a year.
During the pandemic, Blizzb3ar started more seriously live-streaming on the Amazon-owned video platform while working a day job for military contractor British Aerospace Engineering Systems. He gained a following thanks to his niche as a self-described “cozy streamer,” broadcasting himself playing less intense video games as well as building Lego sets and generally offering a space on the streaming platform for people looking to hang out.
“Six, seven months in, I started trying out ‘just chatting’ content and just talking and seeing what it’s like to have a conversation with my community,” said Blizzb3ar in the latest episode of the Digiday Podcast. The Twitch streamer is the third guest in the Digiday Podcast’s four-part limited series spotlighting creators. The two previous episodes featured YouTubers Colin Rosenblum and Samir Chaudry and TikTok star Kris Collins.
Sometimes Blizzb3ar will set out to stream himself playing a game like “Stardew Valley,” he added, “and I will accidentally talk for eight hours and completely forget to open up the game.” Not that his audience minds. “They’ll be like, ‘It’s fine. We had fun for eight hours.”
Where Blizzb3ar was having less fun was at work. He would cry in his car after leaving work, and he noticed his day job taking a toll on the quality of his streams. “I was like, 'something has to give,’” he said. And so it did. “February 2, 2021, I quit my job at BAE Systems, and then three days later, I was offered a Twitch partnership. So it kind of felt like I closed one door and another door opened.
