Sparking Intrapreneurship with Alma Derricks
APQC Podcasts
00:00
Intra-Prin Viewership: How to Leverage What You Have
Entrepreneurship is about helping companies uncover new opportunities and sustain this idea of a growth mindset. It's one thing to just pop off and launch something; another thing to sustain that in the organization. There are also levels of entrepreneurship, such as operational improvements like Zappos did with call centers. The other pieces of the puzzle when it comes to entrepreneurship are really understanding the brand and the tone of voice.
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