Ultrasonic Tracking: Are our phones really listening to us?
Twenty Thousand Hertz
00:00
Ticketmaster Authentication - What's the Difference?
We want our data to be with the individuals that it's supposed to be with, not anyone else. For ultrasonic tracking companies like Silver Push or Shopkick, transparency is especially important. And like everything else, transparency is on a spectrum with open source code on one end and a black box on the other. You can't hack the data transmission from a cloud server because we are no longer connected to a cloud. In the perfect world, consumers locally have data. And when they want to transmit it, they control the transmission ... It's literally tracked by you.
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