Google’s AI Mode, OpenAI’s io buy, Publicis’s Capitv8 capture + Google’s AI ads era with Dan Taylor
The Digiday Podcast
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Unveiling Google's Performance Max Insights
This chapter explores Google's new channel transparency reporting within Performance Max, offering marketers enhanced insights into campaign performance across multiple platforms. It discusses the integration of AI technology in Google’s bidding strategies and its impact on adapting to evolving consumer expectations.
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