E086: Mike's New Brand: Introducing Trevi
OPERATORS
Launching Trevi: Strategic Insights
This chapter delves into the strategic rationale and operational structure behind the launch of the new brand, Trevi, separate from Simple Modern. It discusses the benefits of a specialized team, risk mitigation strategies, and the flexibility of a third-party business model in a competitive market. Additionally, the chapter explores marketing tactics, pricing challenges, and the importance of consumer engagement in shaping brand identity and growth.
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