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This chapter emphasizes the significance of having a strategy when facing mental and physical challenges. Personal experiences are shared, highlighting the importance of flexing the mind and showing up every day. The chapter also recounts a story from a world first expedition in Antarctica where the team faced doubters, extreme weather conditions, and equipment failure.

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Colin O'Brady, known for his incredible feats of endurance, shares his wisdom on achieving seemingly impossible goals. Colin holds the world record for the fastest ever solo trek across Antarctica, in addition to several other world records. He’s an elite endurance athlete at the top of his game, but he knows that the most important muscle is actually your brain.

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