Starbucks - The Entrepreneurial DNA of a Company

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As companies reach the kind of massive scale that Starbucks achieved, they inevitably face a new set of challenges. How do you keep what Howard calls their entrepreneurial DNA? HowDo you keep a human focus? How do you prevent customers from becoming revenue and employees from becoming headcount? This tension is at the heart of every great scale company. But Starbucks is perhaps an extreme.

You can make your social impact and your bottom line work hand-in-hand. But you'll have to be as creative and innovative about your company's values as you are about the business itself. Howard Schultz, chair and former CEO of Starbucks, not only changed how America wakes up, but set new standards for employee benefits. From offering college tuition to American employees to providing health care for employees' parents in China, Howard has always been one step ahead of the social impact curve.

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