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How to do good and do good business, w/Starbucks' Howard Schultz
Masters of Scale
Starbucks - The Entrepreneurial DNA of a Company
As companies reach the kind of massive scale that Starbucks achieved, they inevitably face a new set of challenges. How do you keep what Howard calls their entrepreneurial DNA? HowDo you keep a human focus? How do you prevent customers from becoming revenue and employees from becoming headcount? This tension is at the heart of every great scale company. But Starbucks is perhaps an extreme.
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