#86: Todd Herman—Why You're Setting Goals Wrong (and How to Fix It)
The StoryBrand Podcast
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The 90 Day Year
90 days is actually horizon line to the imagination factor in the brain. Any goal that goes beyond 90 days, credates high levels of avoidant behavior and procrastination. Your future self is perceived by your brain as somebody else. When you sit down with an athlete, let's say it's the off season,. Nd, i've ahocky player and they did pretty good. And you know, they've got incredible potential. They've got 90 days before the season starts again. Take us through what you would do with this athlete.
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