AI, Search, and Publisher Challenges

This chapter explores the ongoing investigations into Google's search business by the UK’s competition authority, focusing on the implications of its new AI assistant, Gemini. Publishers are advocating for the inclusion of AI platforms in discussions about search dynamics and revenue, reflecting concerns over traffic fluctuations and declining referral rates. As the relationship between AI and search continues to evolve, the chapter highlights strategic responses that publishers must consider to adapt to these significant changes.