You must connect with their heart. Be both ordinary and extraordinary. Make your point with stories, with data, with case studies. You want to get them that quick win. They're going to be bombarded with a lot of great information if they're at a conference. And then number four, the final one, close the loop with the heart. The seactin area that i've failed at many times when i've given talk from sages. I'm not closing the loop there. That's a huge mistake. So as you can tell, peat spin drop in value, bombs. More coming when we get back from thinking our sponsor. Uprising food are here to help