Google is working on its own AI chatbot called Bard. Meta, they announced or sort of announced that they're going to do this initiative based on research. And for us, it works economically because if we get a few more people and we get more usage, we can build a business on that. It really is a little bit of innovators dilemma because the, what we see is we think search needs to change dramatically. We can afford to be optimistic disruptors.

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