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A24's Oscar Campaign for Pitch Perfect
A24's Oscar campaign for that film was Pitch Perfect. The slogan for the film during award season was, everything has led to this. And I am used to Marvel movies that will oftentimes treat the world building and the multiverse of it all as more important than the actual plot. This movie did the inverse. The very conceit of the multiverse just existed to get to the family drama. It also won Best Documentary Short with the Elephant Whisperer.