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How People Interpret Charts | Stats + Stories Episode 283

Stats + Stories

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The Unexpected Effects of Red and Blue Contrast on Consumer Trust

I'm just I'm always curious about the the unusual what kind of really runs, runs against what I expect. One of mine comes from the experimental studies, and that one was, it's widely assumed that nobody likes uncertainty. That was unexpected. And as a mixed methods researcher, I want to point to the focus groups more exploratory open ended work to something we were not looking forWere not asking about but that came out is red and blue are terrible contrast of colors. In the sense that everyone thinks they're about politics, right?

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