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131 - Reverse Engineering the Buying Process | Back to Basics with Sam Kuehnle

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Introduction

The easiest way to think about the buyer's journey, in my view, is to think about how you go through a process of buying something. And it's more so about guiding the over process, anthin, through marketing and awareness, and letting people understand those different pieces overtime. Cokle findatisstate of oingt i figured to day we'd go through te buyer experinence, byers journey, whatever people do, whato they call it. So i know everyone has their own unique point of view on what is it, how should we use it?

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