In this podcast episode, host Troy Trewin interviews Chris Cronin from kitanica, a tactical adventure brand with a 28-year entrepreneurial journey. Cronin shares insights on the brand's evolution, emphasising over $1 million in retail success. Discussions range from manufacturing challenges to moving toward wholesale strategies. The episode unveils thought leadership on legal protection and growth tools, making it a valuable listen for small business owners seeking inspiration and practical advice.

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Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.

And a snapshot of the final five Grow A Small Business Questions:

Chris, a seasoned entrepreneur, highlights the hardest aspect of growing a small business - selling everything. His insight emphasises the complexities of expanding a business and the need for a robust sales strategy.
Chris's favourite business book is Sun Tzu's "The Art of War," quoting, "Strategy without tactics is the slowest route to victory. Tactics without strategy are noise before the defeat." His favourite business book remains a powerful guide in navigating challenges.
Chris Go-To podcast and online learning tool for professional development are YouTube, emerging as a game-changer, especially for HTML, Adobe Creative Suite, and Shopify. Chris underscores the significance of Google and YouTube for learning and development.
Chris's top recommendation for small business growth is affordable legal advice. He highlights the importance of having a lawyer on call, sharing his experience in dealing with knockoffs and the value of having legal experts monitoring brand integrity.
On the first day of his business journey, Chris would advise himself to "stay focused on sales." This timeless guidance underscores the foundational role of sales in the business journey.

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Quotable quotes from our special Grow A Small Business podcast guest:

Our journey from a one-man sweatshop to a global brand is a testament to the power of persistence and unwavering dedication in business – Chris Cronin

Legal protection is not just a shield for brands; it's the cornerstone of sustainable growth in the dynamic landscape of entrepreneurship – Chris Cronin

In the world of business, slow and steady doesn't just win the race; it builds a foundation of trust and quality that customers resonate with for a lifetime – Chris Cronin

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