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When Everything Is Sponsored Content (320)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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I Don't Know What's Going to Happen With Streaming

Streaming, especially for net flicks, is now a mature business. You don't have the pandemic any more where everybody was at home. So i think what you're going to see in the next, i don't know, six, nine, 12, 15 months, consolidation is on the way. People do not have enough attention time to give to all these streaming services. It's just not there. We only have two eyeballs.

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